Every agency talks about improving efficiency, but too many think that means adding another tool, or another layer of process instead of trying to find the source of the problem.
I recently spoke with one agency who had a clear idea of what they wanted to achieve operationally. They’d invested ...
Agencies often wear being busy as a badge of honour. Back-to-back pitches, overflowing to-do lists, notifications pinging from every direction, it often feels like momentum. But being busy isn’t the same as being effective, and without operational clarity underneath the noise, it’s often masking big...
Most agencies don’t realise how much they’re losing by not focussing operations, mostly because the loss isn’t immediately obvious. You’re creating good work and there’s a buzz in the studio. On the surface, it all looks good, but at the end of the year, the numbers just don’t add up. You smashed th...
In recent years, many agencies have responded to market pressure by chasing revenue wherever they can find it. Given the uncertainty of the past five to ten years, with shrinking budgets, unpredictable pipelines and increased competition, it’s easy to understand why saying no might not feel like an ...
When you hear the term agency operations, what comes to mind?
For many it’s seen as a glorified form of project management, a traffic manager ensuring that work gets delivered on time and on budget. The truth is that agency operations is something far more powerful. It’s the glue that holds the...
